On March 18th, during the 34th China·Ancient Town International Lantern Decoration Expo, JD.com officially signed a strategic cooperation agreement with the Ancient Town Town Government of Zhongshan City, officially launching the "Focus Light Action - Lighting Up China's Good Sources of Light" project. In the future, the two sides will deepen cooperation in e-commerce procurement festivals, digital empowerment of industrial belts, and the cultivation of high-quality e-commerce enterprises, coordinating to promote the digital transformation, brand upgrading, and market expansion of the lantern decoration industry belt. They will help "Ancient Town Lantern Decoration" to move from the background of the industry to the front stage of consumption, and work together to create a world-class lighting and lantern decoration capital, and promote the high-quality development of the lighting and lantern decoration industry.

Zhongshan Ancient Town is known as the "Capital of Chinese Lighting and Lamps" and is one of the first batch of characteristic towns in China and one of the first batch of "Hundred, Thousand, and Ten Thousand Project" typical towns in Guangdong Province. The lighting and lamp industry is the pillar industry of Ancient Town, forming a hundred-billion-level industrial cluster with Ancient Town as the center and radiating to 3 cities and 11 towns and districts around it, with an annual output value of over 100 billion yuan, products occupying about 70% of the national and nearly 50% of the global market share, and are exported to more than 180 countries and regions. After years of high-quality development, Ancient Town has successively won a series of national honorary titles such as "National New Industrialization Industry Demonstration Base", "National Foreign Trade Transformation and Upgrading Professional Demonstration Base (Lamp)" and "National Market Purchase Trade Mode Pilot".

According to the agreement, the two parties will take the opportunity of the Lantern Show to jointly hold a one-month e-commerce purchasing festival. JD.com will rely on platform traffic resources, digital operation capabilities and supply chain integration advantages, and launch the "JD.com Lantern Decoration Purchasing Festival · Lantern Show Special" during the Lantern Show, through special events and online traffic bias, to promote the high-quality lantern decoration products of the ancient town in all aspects. The ancient town government will lead the integration of industry belt resources, focus on core categories such as lighting lanterns and smart home, and introduce 100 new lantern decoration merchants to join JD.com. At the same time, the ancient town government will authorize more than 10 high-quality JD.com lantern decoration enterprises to use the "Ancient Town Lantern Decoration" regional public brand trademark, and carry out key brand co-construction with JD.com.